Launch video sizes, for every channel.
Tick where your launch video will go. You get the masters to export and each channel's limits, as a checklist you can copy into your brief.
Export these masters
- 16:9 landscape master, 1920 × 1080
- 9:16 vertical master, 1080 × 1920
- 4:5 vertical master, 1080 × 1350
Per channel
Website hero 16:9 landscape
- 45 seconds to 2 minutes, for people who chose to watch
YouTube 16:9 landscape
- 1920 × 1080 for 1080p
- Upload at the frame rate you recorded
- No baked-in black bars
YouTube Shorts 9:16 vertical
- Up to 1080p upload
- Up to 3 minutes; 15 to 45 seconds for a launch cut
Instagram Reels 9:16 vertical
- Ratios from 1.91:1 to 9:16, at least 720 px
- At least 30 fps
- Cover image 420 × 654 (1:1.55)
- 15 to 45 seconds for a launch cut
TikTok in-feed ads 9:16 vertical
- 9:16 recommended, at least 540 × 960
- Up to 10 minutes, up to 500 MB
- Bitrate at least 516 kbps
- Captions show in a fixed white font, with no links, @ or hashtags
LinkedIn post 4:5 vertical
- Ratios from 1:2.4 to 2.4:1, 256 × 144 to 4096 × 2304
- 3 seconds (2 on mobile) to 15 minutes
- 75 KB to 5 GB, 10 to 60 fps, 192 kbps to 30 Mbps
LinkedIn video ads 4:5 vertical
- 4:5 at 1080 × 1350 is LinkedIn's recommended ratio
- 3 seconds to 30 minutes; 15 to 30 seconds recommended
- 75 KB to 500 MB
- Captions as an SRT file
- Under 30 seconds loops until 30 seconds of playback
X 16:9 landscape
- 0.5 seconds to 20 minutes (125 minutes for Premium)
- Up to 8 GB (16 GB for Premium)
- One video per post
Encode every cut
- MP4, H.264 High Profile, progressive scan
- Same frame rate the video was made at
- Chroma subsampling 4:2:0
- About 8 Mbps for 1080p at 24 to 30 fps, 12 Mbps at 48 to 60 fps
- AAC stereo audio, 48 kHz
- Fast start: moov atom at the front of the file
- Keep text and logos in the middle 70 to 80% of vertical cuts
- Caption every cut; put the core message in on-screen text
Figures from each platform's own documentation, checked October 2 and 3, 2026. Sources and the reasoning are in launch video specs for every platform. For what to make, read what makes a launch video work.
Questions & answers.
Launch video sizes, in three short answers.
What size should a launch video be?
Export three masters: 16:9 at 1920 × 1080 for your website, YouTube, LinkedIn and X, 9:16 at 1080 × 1920 for Reels, Shorts and TikTok, and 4:5 at 1080 × 1350 for the LinkedIn feed and ads. Those three cover almost every placement.
Do I need a square 1:1 version?
Only if a specific placement needs it. LinkedIn accepts square up to 1920 × 1920, and TikTok in-feed ads accept square at 640 × 640 or larger.
Where do these numbers come from?
Each platform's own documentation, checked on October 2 and 3, 2026, and listed with links in our launch video specs guide. Platforms change these often, so check the linked page before a big export.