A launch video that generated 1.9M+ views across iAgent's socials
Book a call, get a price rangeiAgent hired us for a launch video. In their CEO's words, it generated over 1.9M views across their socials.
A funded product with 700k+ users had a launch to announce, carried by one video.
A launch video for iAgent's socials.
1.9M+ views across iAgent's socialsFrom one launch video
- Client
- iAgent + Redacted, $13M+ raised and 700k+ users
- Stage
- Funded, $13M+ raised and 700k+ users
- Services
- Launch video
The problem and the brief
A funded product with 700,000+ users had a launch to announce, and it rode on one short video in the feed.
iAgent, together with its partner, had raised $13M+ and had more than 700,000 users. Its launch came down to a single video on its social channels: AGNT, an AI agent you train by playing games, and the $AGNT token that pays you for it.
The video had to say what you actually do in the product, in the seconds before someone scrolls, to an audience that has seen many tokens with a game stapled on.
The research
average time people spend with a piece of content in the mobile feed, in Facebook's 2016 research.
Source: Facebook IQ, 2016
of a video campaign's value came from people who watched less than three seconds.
Source: Facebook IQ, 2015
What gamers and viewers write about launch videos
To test the video against its audience, we gathered 520 comments from Hacker News and a Reddit archive about game trailers, launch videos, play-to-earn games and AI-agent tokens. Jev judged each one: is it about what makes someone watch or trust a launch, which theme does it express, and who is speaking? We ran this in October 2026, 19 months after the video shipped.
- 520comments read
- 197about watching or trusting a launch
- 66from gamers
- Play-to-earn games are token-first, or not fun69
- Show the real product, not cinematic fluff55
- The first seconds decide stop or skip41
- Trust: a playable product, real footage19
- AI-agent tokens are hype13
The threads were found by searching these topics, so the counts show what comes up most often. They are not a survey, and few passages are about AI-agent tokens specifically. Classified by Jev.
Three things a viewer wants before they stop scrolling
- Feed viewer
Tell me what this is, fast.
- Gamer
Show me what I'd actually do.
- Gamer who knows crypto
Is this a token with a game stapled on?
The strategy: verbs, not promises
The video makes one argument in 22 seconds: here is what you do, and the token comes last. Each part answers one of the things viewers say decides whether they stay.
- Need 1 · Fast
Tell me what this is, fast.
The mark in the first second, games right after
The AGNT wordmark builds inside its triangle frame by 0.3 seconds, then a montage of shooter games cuts every second or less, so the opening says games at feed speed.
41 passages say the first seconds decide whether they stop.
- Need 2 · What I'd do
Show me what I'd actually do.
Four verbs, one per card
Play games, with real titles on screen: CS:GO, Citizen Conflict, Off The Grid. Upload game footage. Train your AGNT. Each verb gets its own full-screen card, with no voiceover, so the words carry it with the sound off.
55 passages ask trailers to show the real product instead of cinematic fluff.
- Need 3 · Token-first?
Is this a token with a game stapled on?
The token comes last
"Earn $AGNT" arrives at 16.5 seconds, after three things you do, over a spinning coin with the A mark, and the agent itself closes the video. Earning is the result of playing, not the headline.
It is the biggest cluster: 69 passages on play-to-earn games that put the token first, and 13 on AI-agent tokens as hype.
The design system
Black, one neon green and a triangle frame that every card sits inside, so a viewer knows it's iAgent from any single frame.
- Black #000000Every card's ground
- AGNT green #50F030The mark, the verbs and the HUD lines, sampled from the video
Type. A wide, all-caps display face for every verb, set large enough to read on a phone in the feed.
Frame. The nested-triangle A mark frames the wordmark, the verbs and the agent, so the system repeats on every card.
Companion piece. A 38-second 3D cinematic for the same launch, ending on "$AGNT • Now live".
Results
- Views
- 1.9M+ across iAgent's socials from the launch video, in its CEO's words
- Client's words
- "We hired Alterra for a launch video that generated us over 1.9M+ views across our socials. Super easy to work with and very experienced."
- Delivered
- The 22-second launch video and a 38-second 3D cinematic for the same launch
“We hired Alterra for a launch video that generated us over 1.9M+ views across our socials. Super easy to work with and very experienced.”
What's next
- Put the first verb under three seconds and let the game montage play behind it.
- End on proof a real number from the product, so the token isn't the last thing a sceptic sees.
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