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Ryan Hofmann, founder & CEO of Alterra Studio.

Ryan founded Alterra Studio and leads its strategy and client relationships. He writes the guides and comparisons on this site.

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Ryan Hofmann, Founder & CEO, Alterra Studio

02Bio

Ryan Hofmann is the founder and CEO of Alterra Studio, a design and development studio for funded tech, SaaS, AI and Web3 companies. He started it in 2024 and leads its strategy and client relationships.

The studio's work includes the OMNI launch film that helped drive 260,000+ wallet connections and a complete brand identity for TICKIZ in four weeks. Alterra Studio also runs its own venture, Then & Theory, a history brand whose website and shop the team took from first commit to live in three days.

Before Alterra Studio, Ryan was creative director at the startup SMOK3, and later also its CMO, so he has sat on the client side of agency work. He leads the original research the studio publishes: a benchmark of 100 funded AI and SaaS homepages, an analysis of 929 public design agency reviews and a study of 181 agency websites' pricing.

Works on
  • Brand strategy and positioning
  • Website strategy
  • Launch planning
  • Client partnerships
Book a call, get a price rangeMessage Ryan on Telegram hofmann@alterra.studio

Elsewhereryanhofmann.comXInstagramLinkedInYouTubeThreads

Selected work4 projects

Selected studio work.

Then & Theory is our own venture. The rest is client work with sourced results. Our services · All results →

The team Ryan works with.

At many agencies a senior person pitches and a junior designer delivers. Here the people on your first call do the work. Ryan leads the call, and the people below are named in your written scope and stay on it to handover.

  • Ryan HofmannFounder & CEO

    Leads your first call, strategy and client relationships.

  • Koen Van VlietHead of Branding

    Koen leads our brand identity work: positioning, logo, type and color systems, and the guidelines teams use afterwards.

    @koendesigns on X, 16.5K followers
  • Ramy RaafatMotion Designer

    Ramy animates our launch films and product motion, from style frames to the final cut.

  • Max Van den BergProject Manager

    Max runs project schedules, so milestones, feedback and handover land on the dates we agreed.

  • Samuel JutrasMotion Designer

    Samuel designs and animates motion for launch films, product UI and social cutdowns.

  • Adrian DanilukUI/UX Designer

    Adrian designs product interfaces and websites, from wireframes to the final UI.

Guides by Ryan.

Answer-first guides for founders on cost, platforms, rebrands and launches.

All insights
Comparisons3 comparisons

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