Product design + brand identity

Hexhall: a crypto casino run by six witches

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Hexhall is a crypto casino built around slots. Six witches each host a house slot in their own room of a gothic manor, and players level up their host and take each other on in Hex Battles. We built it from scratch: the world in Blender, the cast rigged in Rive, the mark, the casino on desktop and phone, a streamer kit, the landing page and the launch.

Project
An Alterra Studio project: we built the company's brand, product and launch from scratch
Stage
Crypto casino platform, pre-launch
Services
Naming, the world and the cast, logo and app icon, the casino on desktop and phone, the house slot in six states, Hex Battle, a Blender kit, Rive rigs, a streamer kit, a landing page, applications
Tools
Blender, Rive, HTML screens rendered with Playwright, Nano Banana for two photo plates
The product film. From the manor to the battle payout: the map, the hall, Penthouse Hex from the spin to the mega win, and a Hex Battle paid out. Turn the sound on.
01The brief

Ten lobbies, one look

Our players grew up on ranked shooters and group chats, and every casino still looks like a trading app full of slot tiles; we need one that feels like their games.

Hexhall is a crypto casino built around slots. Six witches each host a house slot in their own room of a gothic manor. We built the company from scratch: the world, the cast, the mark, the casino on desktop and phone, and the launch.

774,000

depositing wallets at the biggest crypto casino in September 2026, more than the next nine combined.

Source: Tanzanite data via VIP-Grinders, 2026

2nd

most watched category on Kick in early October 2026: slots and casino.

Source: Statista, 2026

5x

as likely to score 8+ on the problem gambling scale: online slots players in Great Britain, against all past-year gamblers.

Source: Gambling Commission, 2025

We scored ten crypto casino homepages. They average 13.3 out of 24, and none shows a limit up top. Here is what they share, and what Hexhall leaves out.

6 of 10
A navy ground with a green or blue sign-up button
5 of 10
A bonus or giveaway as the hero
4 of 10
A superlative for a headline
4 of 10
A cartoon mascot that hosts nothing
3 of 10
Athletes or celebrities on the first screen
02The world

A manor where every room is a slot

The lobby is a gothic manor under a blood-red moon. Each witch has a room, and her room is her slot. Built and lit in Blender.

The grand hall: a hexagonal gothic room with lancet windows, a gallery and the cauldron slot machine on a three-step dais
The grand hall, with the cauldron on its stage.
A stack of hex chips in black lacquer with red rims and the brim mark
Hex chips.
The broom key: a hex bow with a pink gem and silver bristles
The broom key.
A potion flask full of silver and red hex coins in glowing pink liquid
A potion of coins.
A bone die with red hex pips and a crow skull on the one face
The crow-skull die.
The reels land 0.22 s apart.
The lever and its badge.
Ribbon steam off the brew.
03The cast

Meet The Coven

Six witches, each hosting her own slot, all rigged in Rive. Point at one and she plays her move.

  • Vesper

    Penthouse Hex

  • Cinder

    Wick & Wax

  • Hollow

    Hollow Lantern

  • Mags

    Gold Teeth

  • Lux & Nyx

    Two Faced

  • Sister Sage

    Third Eye

Vesper, full length
The Coven at full length.
Cinder, full length
Hollow, full length
Mags, full length
Lux & Nyx, full length
Sister Sage, full length
04Identity

Vesper's hat became the logo

We drew sixteen marks and kept the brim over an eye. It's Vesper's face cut down to two shapes.

  • A Hexhall logo exploration
  • A Hexhall logo exploration
  • A Hexhall logo exploration
  • A Hexhall logo exploration
  • A Hexhall logo exploration
  • A Hexhall logo exploration
  • A Hexhall logo exploration
  • A Hexhall logo exploration
  • A Hexhall logo exploration
  • A Hexhall logo exploration
  • A Hexhall logo exploration
  • A Hexhall logo exploration
  • The kept mark: a wide hat brim over an eye, beside the Hexhall wordmark
  • A Hexhall logo exploration
  • A Hexhall logo exploration
  • A Hexhall logo exploration
The sixteen. We kept the red one.

An app icon that looks back

It blinks, squashes when you press it and hops when there's news.

The mark, inlaid in silver on the manor door.
A chip on its altar.
The tarot back, re-lit.
05The product

Lobby, slot, wallet and limits

The casino around the slots, on desktop and phone. Every worry a new player brings gets its answer on the screen where it comes up.

The manor map with its front wall off: six rooms, each a witch's slot
The lobby: the coven in the hall, Pick your host, Penthouse Hex and Play
Vesper levels up to 15: the Brim Tip emote and a voice line
The map, the hall and a level-up.

Penthouse Hex

  1. 01The spin. Reels stop left to right, and the last one slows when two cauldrons are in.

    Penthouse Hex: the spin
  2. 02The bonus. Three cauldrons stamp in the Hex Bonus.

    Penthouse Hex: the bonus
  3. 03The mega win. Vesper grins and the amount rolls up.

    Penthouse Hex: the mega win
Penthouse Hex: the spinPenthouse Hex: the bonusPenthouse Hex: the mega win

Spin the cauldron

The landing page's slot with the real reel timing.

She deals the reels. She grins when they pay.

Balance2,184.36
Bet0.80
Win0.00

Demo credits only.

The withdraw sheet: the amount you can take out, the network fee and when it arrives
Withdrawals take days, and the limits are hidden until I try to cash out.

The withdraw sheet shows what you can take out, the fee and when it lands. At a limit, spins stop and withdrawals keep working.

The hourly check-in card and the player's limits
A casino built like a game will keep me playing longer than I meant to.

Every hour, play pauses on one card: time, spins, net and what's left of today's limit. Raising a limit waits 24 hours.

Cinder's slot, Wick & Wax, lit in flame
Every witch's slot wears her room: Cinder.
Mags's slot, Gold Teeth, lit swamp green
Mags.
Sister Sage's slot, Third Eye, lit star blue
Sister Sage.
The phone lobby: Pick your host and the covenPenthouse Hex on a phone mid-spinThe mega win on a phoneVesper levels up on a phoneThe deposit sheet on a phone

The same flow on a phone

01The lobby: pick your host.

Tap to play, or pick a screen.

06Hex Battle

Up to four players buy the same bonus

Every bonus win goes into one pot, and the biggest total takes it.

Hex Battle tables: each shows the witch's bonus, the buy, its RTP and the seats taken
A battle against strangers sounds rigged.

Before you sit, the table shows whose bonus it is, the buy, its RTP and who's already seated.

The result: the biggest total takes the pot, the podium of host cards
A live battle: four lanes, one pot, the spin counter
Drag across: the battle live, then paid out.
07Streamer kit

Overlay, alerts and a battle scoreboard

Slot players watch slots on stream, so streamers get a kit.

Big win, then Mega, then Epic.
Starting soon.
The stream overlay: the live slot, the session, the limit left, level and chat
The overlay.
The battle scoreboard.
Six channel panels: about, code, Hex Battle, rules, schedule and socials
Channel panels.
08Landing page

A landing page that opens on the hall

Scroll and the camera climbs the cliff, goes through the door and lands in the hall.

The scroll, from the door to the footer. Move across it to scroll the page yourself.
09Applications

The coven off the screen

Posters, a bus shelter, a coach jacket, a chip set, and the brand on X and the App Store.

Poster: The house always grins, Vesper on blood red
Poster: 4 / 1, four buy the same bonus, the biggest total takes the pot
A bus shelter at night carrying The house always grins
A bus shelter.
The back of the Vesper coach jacket: the mark and the wordmark in silver
The coach jacket.
The Coven Set: a hex case open on seven chips, Vesper's mark in the lid
The Coven Set, rendered in Blender.
A macro of the Coven Set with Vesper's chip lifted out
Vesper's chip.
The X header: Pick your host, Vesper grinning under the blood moon
On X: the header, and the sixteen marks as a post. A mockup of how the brand would run on X, not a live account.
App Store screen: Pick your host
App Store screen: Play her slot
App Store screen: Hex Battle
App Store screen: Level her up
App Store screen: Limits built in
10How it's built

Blender, Rive and HTML

A 3D kit in Blender, the cast in Rive and the screens in HTML. Move across a turntable to turn it yourself.

Six objects under one light rig.

The cauldron, pass by pass

Scroll from the mesh to clay, to a matcap, to the Cycles render.

  1. Wire
  2. Clay
  3. Matcap
  4. Lit

Vesper's rig, live

Press an input and the parts it moves light up.

Idle: breath, a hat tilt a beat after the head, a blink, a glance, three raven head snaps.

  • Vesper
  • Body (breath)
  • Raven
  • Raven head
  • Head
  • Head act
  • Face, pink flood
  • Hat
  • Hat pop
  • Eyes
  • Glow
  • Narrow
  • Mouth
  • Grin
  • Smirk
  • Laugh
  • Arm
  • Hand
  • Wand, smoke, ember
  • Hex card

The reel timing, live

The first reel stops at 1.30 seconds and each one after it 0.22 seconds later, with a short settle.

Reel 11.30 s
Reel 21.52 s
Reel 31.74 s
Reel 41.96 s
Reel 52.18 s

Ink

Every ground, neutral, never navy

  • Blood red3.8:1
  • Silver11.7:1
  • Blush pink9.6:1
  • Bone16.1:1
  • Vesper
  • Cinder
  • Hollow
  • Mags
  • Lux & Nyx
  • Sister Sage

Five colours, each with a job, and each witch lights her own room. Pick a colour to see the others on it; each pick copies its hex.

11The board

The identity board, as a 10-second film

The slot, the mega win, the coven, the app icon, the cauldron, the chips and the posters.

It loops for LinkedIn and X.

The offer

What we'd ship

For a real crypto casino, this is Brand + Product design.

Brand
The name check, the mark and app icons, the palette, type, the world and the cast
Product
The house slot in every state, the lobby, Hex Battle, the wallet, VIP, limits and level-up, on desktop and phone
3D and motion
A Blender kit, and Rive rigs for the cast and the app icon
Launch
The landing page, the streamer kit, the product film, posters, packaging and the X profile
After this

What's next

  1. Build Penthouse Hex from the screens and the Rive file.
  2. Test the check-in and the limits with real players before launch.

Want this for your company?

Book 30 minutes. We'll tell you what we'd change first in your brand and on your first screen, and what it would cost.

Book a call, get a price range

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