Why the usual fix fails
Most launch videos are made by people who learn your product the week before they animate it. You get something pretty that explains nothing, in one aspect ratio, delivered the day after launch.
Motion, 3D & Launch Video
Launch films that explain the product in seconds.
Book a call, get a price rangeA launch has seconds to earn attention. We make launch films, product animations and 3D visuals that stop the scroll, explain what's new and push people to act, like the OMNI launch film that helped drive 260k+ wallet connections.
02In short
We make launch films, product animations and 3D visuals for funded tech launches, planned back from your launch date and built to work with the sound off. Most launch films take three to five weeks. The launch film we made with OMNI for Watt2Trade helped drive 260,000+ wallet connections. Launch Sprint, 21 days. Priced after a short call.
How a project runs · Studio facts · A one-page brief for your team · Every launch film we've made
Sound familiar?
If one of these sounds like your team, read on.
- 01
We launch in six weeks and have nothing to show.
- 02
Our product is hard to explain in a screenshot.
- 03
Our last video got views and no signups.
- 04
We need something that looks like a $100M company made it.
- 05
Our motion studio doesn't understand the product.
- 06
We need cuts for X, LinkedIn, the site and the deck.
What you need
A launch film built from your positioning: a story that lands in the first three seconds, product UI shown so people get it, and every cut your channels need, delivered before launch day.
- Large agencies
A month of research and proposals before you see a design.
What we do insteadThe plan is dated back from your launch at kickoff, and you see first directions in weeks two to three.
- Revision rounds
Round five of revisions, and the work still isn't right.
What we do insteadYou sign off one direction before production starts, so revisions refine it. If the direction isn't right, you can stop there and owe nothing more.
Client proof.
See every client result
A launch film that helped drive 260,000+ wallet connections, and the launch graphics around it, for Watt2Trade
- 260k+
- wallet connections
- 146k+
- impressions on X
- 1.8k+
- likes on X
“Alterra's motion design garnered us over 260k+ wallet connections, 146k+ impressions and 1.8k+ likes on X alone, ultimately proving instrumental in communicating our clients' utility.”
Van, Chief Marketing Officer, Watt2TradeWho does the work.
At many agencies a senior person pitches and a junior designer delivers. Here the people on your first call do the work. Ryan leads the call, and the people below are named in your written scope and stay on it to handover.
- Ryan HofmannFounder & CEO
Leads your first call, strategy and client relationships.
- Ramy RaafatMotion Designer
Ramy animates our launch films and product motion, from style frames to the final cut.
- Max Van den BergProject Manager
Max runs project schedules, so milestones, feedback and handover land on the dates we agreed.
- Samuel JutrasMotion Designer
Samuel designs and animates motion for launch films, product UI and social cutdowns.
What happens, week by week.
You see the work at every stage, and you sign off the direction before production starts.
- Week 1
Story & script
We find the one message that matters, write the hook and script, and agree where the film will live.
Creative briefScriptStyle frames - Week 2
Storyboard & look
Every shot planned and signed off before production, so feedback happens when it's cheap to change.
StoryboardAnimaticLook development - Weeks 3–4
Production & delivery
Animation, 3D, sound and every cut your channels need, delivered ahead of launch.
Hero filmSocial cutsWeb loops & stills
Typical engagement
Launch film
One hero film plus the cuts your launch needs.
- Script & storyboard
- 2D/3D animation
- Sound
- Social cutdowns
Typical engagement
Launch kit
Film, landing page and campaign assets built as one launch.
- Everything in Launch film
- Launch landing page
- Announcement graphics
- Deck visuals
How we do it
How we work on it.
Hook first
We script for the first three seconds, because that's where reach is won or lost on every platform.
Product as the hero
Real UI and 3D product shots make the value visible instead of describing it with stock footage.
Every cut you need
Hero film, social cutdowns, loops for the website and stills for the deck, all from one production.
On time for launch
Milestones are set backwards from your launch date, and the storyboard is signed off before animation starts.
What can be included
Before you book
- Who does the work, and from where?
- The people on your first call do the work, and they're named in your written scope. We're based in the Pacific Northwest, USA, and work with clients remotely, worldwide.
- Can you hit our date?
- Launch-critical work is planned backwards from the date you give us, and the plan is agreed in writing at kickoff.
- How do changes work?
- You sign off one direction before production starts, so revisions refine it. If the direction isn't right, you can stop there and owe nothing more.
- Do we own the files?
- Yes. Once paid, the final deliverables made for you are yours, with organized source files and documentation your team can keep building on.
- What happens after launch?
- We review what moved with you after launch. On website projects we also watch Search Console with you for 30 days and fix anything that drops.
- What did clients get?
- A launch video with 1.9M+ views for iAgent, a launch film that helped drive 260,000+ wallet connections for Watt2Trade, and a full identity for TICKIZ in four weeks. Every client result →
Launch Sprint, 21 days. Priced after a short call, then a fixed price in a written scope. How we price
Not sure what you need yet? The Brand & Website Diagnostic, a ranked plan in 5 working days.
Motion & answers.
What founders ask before hiring us for motion, 3d & launch video.
How long does a launch video take?
Most launch films take three to five weeks from brief to final delivery. The OMNI launch film was produced across March and April 2026 and delivered ahead of its deadline. Complex 3D or long-form pieces take longer, and we plan backwards from your launch date.
Do I need a script?
No. Bring the product and the goal. We write the script with you, and if you already have one, we sharpen the hook and structure.
What formats will we get?
Whatever your channels need: the hero film plus vertical and square cutdowns, website loops, GIFs and stills. We agree the list in the brief.
Can the video match our brand and website?
Yes. Because we also design brands and websites, the film uses the same visual system, so the launch feels like one company everywhere.
How do revisions work on a launch film?
The script and storyboard are signed off before animation starts, so feedback happens when it's cheap to change. Revisions then refine the signed-off film instead of starting it again.
What if our launch date moves?
We plan backwards from your date and agree the plan in writing at kickoff. If the date moves, we re-plan with you; if it moves earlier, we tell you straight away what's realistic.
Who owns the film and the project files?
You do. Once paid, the final deliverables made for you are yours, with organized source files and documentation your team can keep building on. Fonts, stock and other third-party assets stay under their own licenses.
Read before you decide.
Practical guides on brand, websites, product and launches, written by the team that does the work.
All insights- Launches7 min read
Product Launch Video: What Makes One Work (Hook, Demo, Cutdowns)
What makes a SaaS or AI product launch video work: a strong first-3-second hook, the product as the hero, sound-off design, channel cutdowns and a distribution plan.
- Launches9 min read
Startup Launch Checklist: Film, Page, Assets, Specs
What to have ready before launch day: a launch film with cutdowns, a landing page, share images and a press kit, each with its spec and timing.
- Launches8 min read
Launch video specs for every platform (2026 reference)
Launch video specs for YouTube, Shorts, Instagram Reels, TikTok, LinkedIn and X in 2026: aspect ratios, resolutions, length and file limits from each platform's docs.
- Launches8 min read
How much does a launch video cost for a SaaS or AI startup?
What a SaaS or AI launch video costs in 2026: Clutch market data, the drivers that move the price (length, 3D, cutdowns), hidden costs and real results.
Also from us
Other services, same people.
Book a 30‑minute call.
Pick a time on the calendar. Under a minute, start to finish.
Prefer email? hello@alterra.studio
Ryan HofmannFounder, leads every first call30 minutes, free, with the people who'd do the work. You leave with a recommended scope and price range, even if we're not the fit.
Book a call, get a price range