Product design + brand identity

Rushbox: a crypto casino where every spin fills a key

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Rushbox is a crypto casino built around slots, for players who grew up opening cases. A slice of every spin fills a key, a full key airdrops a case onto the reels, and the case opens on a strip of items graded from grey to gold. We built it from scratch: the name, the open-box logo, the house slot Supply Drop in 13 states, the platform and its phone screens, a 3D kit in Blender, the interface motion in Rive, and the launch on an arena screen, a team jersey and a VIP hard case.

Project
An Alterra Studio project: we built the company's brand, product and launch from scratch
Stage
Crypto casino platform, pre-launch
Services
Naming, the core loop, slot UI in 13 states, the casino platform and mobile, logo and app icons, a Blender 3D kit, Rive state machines, a product film, esports and stream applications, animated board
Tools
Blender, Rive, HTML screens rendered with Playwright, Nano Banana
The product film. The lobby, a spin on Supply Drop, the key filling, the drop, the strip and the reveal, then the VIP road and the phone. Turn the sound on.
01The idea

Slots with a case drop in every spin

Rushbox is a crypto casino built around slots, for players who grew up opening cases in competitive shooters. A slice of every spin fills a key, and a full key airdrops a case onto the reels.

The case opens on a horizontal strip of items and pays crypto, free spins or a collectible charm, with no wagering. Every win is graded like an item, from grey to gold. Red and gold wins post to the live feed and pin a holo sticker to the player's profile.

Responsible play is part of the product: 18+, limits on the deposit sheet, session reality checks, published RTP and a provably fair seed on every round.

Three rules every screen follows

The spectrum belongs to items
Grey, light blue, blue, purple, pink, red and gold appear only on items and wins. The chrome stays gunmetal.
Yellow means money or action
Hazard yellow is kept for deposit, spin and open.
Cases, keys and charms carry the feel
Hard cases with latches, keys, keychain charms and holo stickers. There are no weapons, no fruit-machine symbols and no game company's marks, maps or names.
02The core loop

Key, drop, strip, grade

The whole loop plays out on the slot screen, so the player never leaves the game to open a case.

The key meter sits under the reels and fills one tooth at a time. When it's full, a case on a yellow parachute lands on the reels and the spin button becomes OPEN CASE. The item strip rolls under one yellow line and stops on the prize. The reveal names the grade and its odds before the player collects.

Supply Drop with the key meter under the reels nearly full, one spin from a drop
1. The key fills.
The key full and a case on a yellow parachute landing on the reels, with the button reading Open case
2. The case drops.
The case open above the reels and the item strip rolling under one yellow line
3. The strip rolls.
The reveal: a red-grade case-hardened headset with its odds and a Collect button
4. The grade.
  • Grey #B0C3D9Grade 1, the commonest drop
  • Light blue #5E98D9Grade 2
  • Blue #4B69FFGrade 3
  • Purple #8847FFGrade 4
  • Pink #D32CE6Grade 5
  • Red #EB4B4BGrade 6, posted to the live feed
  • Gold #E4AE39Grade 7, the rarest, in a fade finish
  • Hazard yellow #FFC21AMoney and action: deposit, spin, open
  • Night #0A0E17The ground under everything
03The slot

Supply Drop, the house slot

Supply Drop is the flagship Rushbox Original: five reels, three rows and a case on every screen.

Rush, the robot keychain charm, is the wild, and the case is the scatter. The high pays are a trophy, a key, a headset and a dog tag, and the low pays are vinyl stickers. In the bonus, three cases airdrop in and open on the strip, and their multipliers feed the free spins.

We drew 13 states, from idle to max win. A big win climbs four words, BIG, MEGA, EPIC and MAX, each in the colour of its grade.

Supply Drop at rest: the reels, the key meter, live drops on the left and the case odds on the right
Idle.
Two cases on the reels and the last two reels still spinning in a gold beam
Two cases in, one more drops the bonus.
Max win in the gold grade's fade finish
Max win, in the gold grade's fade finish.
04The platform

Lobby, inventory and the VIP road

Around the slot sits the casino: a lobby of Rushbox Originals, an inventory of every drop, a wallet and a VIP road.

The lobby opens on the player's key and the live drops. Every case a player opens lands in the inventory, where a charm can hang on the profile or be sold back. The VIP road uses the same seven grades as the drops, and each rank is a case.

The Rushbox lobby: Every spin fills a key, the key meter, the Originals row and live drops
The lobby.
The drops inventory: cases, keys, charms and stickers, with the Rush charm open and a Sell button
The inventory.
The VIP road: seven cases from grey to gold, the player at purple, and rakeback to claim
The VIP road: seven grades, each a case.
05Mobile

The same drop, one thumb

On a phone the reels take the screen, and the key sits between them and the button.

The deposit sheet shows the daily limit on the same screen as the address. Raising a limit takes 24 hours, and lowering it is instant.

The vertical cut, with sound.
The phone lobby: the key at 62% and Play Supply Drop
Lobby.
Supply Drop on a phone with the key full and Open case
Supply Drop.
The reveal on a phone: a red-grade headset and Collect
The reveal.
The deposit sheet: USDT on TRC-20, the address and the daily deposit limit
Deposit, with the daily limit.
06Identity

A box with its lid popping open

The symbol is a hard case caught as it opens, drawn on 15-degree axes from one module.

Every radius and gap comes from the same 7-unit module, so the lid, the latch and the two burst lines hold together at any size. Below 33 pixels a small cut opens the gaps, and at 16 pixels a micro cut drops the latch.

The wordmark's letters are drawn as bezier outlines. The logo comes in white, ink and hazard yellow, and the rarity spectrum never touches it. The interface is set in Hubot Sans, with stencil headlines in Big Shoulders Stencil.

The Rushbox lockup in white on night navy: the open-box symbol and the wordmark
The symbol's construction: the box, lid and burst lines on a 15-degree grid, with every radius and anchor marked
The construction: one module, 15-degree axes.
The ink and yellow app icons, the stacked lockup, the symbol at three sizes, the wordmark and the lockup on yellow
App icons, the stacked lockup and three cuts of the symbol.
073D and motion

Built in Blender and Rive

Everything that moves in the product is ours: a 3D kit written in Python and rendered in Blender, and the interface motion rigged in Rive.

The kit has the case in eight light-strip colours, the key, the parachute, the item cards, the ten slot symbols, six VIP ranks and Rush. One light rig lights all of it, and the graphite stays cool.

Rush, the key meter, the spin button and the win ladder are Rive state machines in one file. The key fills one tooth per 10% and pops solid yellow when it's full. The spin button rolls from SPIN to STOP to OPEN CASE and turns its keyhole.

A rendered case open on the item conveyor, gold light inside and Rush floating above it, stacks of cases behind
The kit, under one light rig.
The drop, 4 seconds.
The strip lands on the red headset, with the gold trophy one card away.
The kit: cases in eight colours, the key, the parachute, Rush, ten slot symbols and six VIP ranks
Cases, symbols and VIP ranks.
Rush, rendered.
Rive: the key meter.
Rive: the spin button.
Rive: Rush's flat twin.
A case on a turntable.
08In the world

An arena, a team kit and a case for VIPs

Casinos sponsor football clubs and streamers. Rushbox is gamer-native, so it shows up on an esports stage, a team jersey and a slot stream.

The VIP gift is a real Rushbox hard case, rendered from the same Blender kit. The arena screens and the stream overlay are built in HTML from the kit and the UI.

The arena, the jersey, the unboxing, the hoodie, the charm and the poster plates are generated photographs, with our artwork and the real logo laid in.

An esports arena flooded yellow as a gold-grade trophy lands on the main screen, Rushbox on the desk bands
The arena at the drop.
A player in the Rushbox team jersey on a LAN stage
The team jersey.
The VIP gift: an open Rushbox hard case in its foam beside the closed twin with its lid plate
The VIP case, rendered in Blender.
Poster: the case on its parachute over the Rushbox masthead, Spin. Key. Drop.
Poster: Supply Drop painted on the lid of a scuffed hard case
Poster: the gold trophy in an open case and the max win
A slot stream: a bonus hunt overlay around Supply Drop, with the hunt list, the totals and live chat
A bonus hunt on stream, the overlay built around the live game.
Hands lifting the lid of a Rushbox VIP case
Unboxing.
The Rush charm hanging from a backpack carabiner
The Rush charm.
A person in a Rushbox hoodie and cap
Hoodie and cap.
09The board

The identity board, as a 10-second film

The board leads with the product: the slot at the drop, the case opening, the reveal on a phone, the app icon and the team kit.

It loops for LinkedIn and X.

Social

The brand in the feed

A mockup of how the brand would run on X. Not a live account.

Rushbox avatarFollow

Rushbox

@rushbox

Every spin fills a key. A full key drops a case: crypto, free spins or a charm, with no wagering. 18+, play within your limits.

rushbox.ggJoined October 2026

61 Following4,218 Followers

Pinned

Rushbox @rushbox · Oct 21

Meet Rushbox. Every spin fills a key.

Rushbox @rushbox · Oct 22

Key full. Case inbound.

Rushbox @rushbox · Oct 23

Team kit, drop 001. Gold grade.

A player in the Rushbox team jersey on a LAN stageRushbox poster: the case on its parachute, Spin. Key. Drop.
10Credits

Credits and how it was made

Brand, product and launch, made by the Alterra Studio team over two days, 21 and 22 October 2026.

Generated pictures set the world's look and gave us the photo plates for the arena, the jersey, the posters and the merch. The rest is built: the 3D kit in Blender, the motion in Rive, the screens in HTML and the logo as vector outlines.

Who did what

Strategy
The player, the core loop, the name, and the rules for colour and play limits
Identity
The open-box symbol in three cuts, the wordmark, app icons and type
Product design
Supply Drop in 13 states, the lobby, inventory, wallet, VIP road and races, and five phone screens
3D and motion
The Blender kit and its four loops, four Rive state machines, the 29-second product film with sound, and the board
Launch
An arena, a team jersey, a VIP case, a stream overlay, three posters, merch and an X profile
Tools
Blender, Rive, HTML screens rendered with Playwright, and Nano Banana for photo plates
The offer

What we'd ship

For a real crypto casino, this is Brand + Product design.

Brand
Name check, the open-box logo and app icons, the rarity palette and its rules, type, and the world
Product
The house slot in every state, the lobby, inventory, wallet, VIP road and races, desktop and phone
3D and motion
An owned 3D kit in Blender and the interface motion as Rive state machines, ready for a build
Launch
The product film, the animated board, esports and stream applications, posters, merch and the X profile
After this

What's next

  1. Build Supply Drop from the 13 states and the Rive files, and tune how many spins a key takes before the first case drops.
  2. Build the homepage with the slot on the first screen, at desktop and phone width.

Want this for your company?

Book 30 minutes. We'll tell you what we'd change first in your brand and on your first screen, and what it would cost.

Book a call, get a price range

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