Brand identity + product + 3D

Nexora: a brand for a mobile game studio whose worlds burst out of the phone

Nexora is a free-to-play mobile game studio, and Skyhold is its live game. We built it from scratch: the name and the mascot, a one-eyed TV-head robot hero in a cobalt cape; a stylised 3D world that bursts out of the phone; the live-ops console the studio runs a weekend event from, the player's phone during that event, and the brand on billboards, merch, a collector's box and a hiring poster.

Project: An Alterra Studio project: we built the company's brand, product and launch from scratch
Stage: Mobile game studio, Series A stage
Services: Naming, mascot and wordmark, 3D world and key art, character films, live-ops console and game UI, posters, billboards and merch, animated board
Tools: Imagine (our in-house design app), Nano Banana Pro, Seedance, HyperFrames

Brief

The problem and the brief

Mobile game studios run live games played every day, then put a logo, a cast of characters and a careers link on their homepage.

Nexora is a free-to-play mobile game studio. Its live game, Skyhold, runs weekend events like Sky Castle Siege. The studio's site has to work for everyone who checks it before a call: publishers, investors, players and the senior hires it needs.

The brief, in a founder's words: "We run a live game that hundreds of thousands of people play every day, but our studio site is a logo, a cast of characters and a careers link, so the publisher, investor or hire who checks us before a call can't tell us from the next studio."

What the studio is up against

The research

0.7-0.8%

of players the median mobile game still has 30 days after install, across 16,000+ games.

Source: GameAnalytics, 2026

$25B

was spent worldwide in 2025 buying installs of gaming apps.

Source: AppsFlyer, 2026

78%

of the top 1,000 live-ops mobile games earned less in the first half of 2025 than a year before.

Source: Sensor Tower, 2025

Three doubts people bring before they back a studio

PublisherWe can't see their real numbers before we sign.
PlayerThe ad looks nothing like the actual game.
Senior hireThis studio guesses instead of reading its data.

Logic

The strategy: worlds that live in your phone

One hero, the exact logo character, in every frame. One live event, Sky Castle Siege, seen from both sides: the studio's console and the player's phone.

Doubt 1 · Real numbers?We can't see their real numbers before we sign.
The live-ops console, on show
The studio's console runs the siege: who's playing now, how many are in the siege, revenue today, and a live test on gate 3, 1,200 HP against 900 HP, with the share still playing after 30 minutes. One button ships the winner to everyone.
78% of the top live-ops games earned less year on year. A studio that shows how it runs its game earns the publisher's call.
Doubt 2 · Real game?The ad looks nothing like the actual game.
The same siege, on the player's phone
The phone shows the event exactly as players see it: Sky Castle Siege, the timer, gate 3 of 5, how many are in the siege, and one big Join Siege button. The brand's 3D world and the game share one look.
Gaming apps spent $25B buying installs in 2025. When the brand looks like the game, the install keeps its promise.
Doubt 3 · Data or guesses?This studio guesses instead of reading its data.
A hero who works for hiring too
The robot hero stars in everything, from the billboard he bursts out of to the hiring poster that says a new world ships every 12 weeks. The cadence is the culture, stated plainly.
The median game keeps under 1% of its players at day 30. Senior hires want a studio that ships on a rhythm and measures it.

System

The design system

Cobalt dominates, sky blue and cloud white carry the world, and electric yellow is kept for small things: under 4% of any frame.

Cobalt #1F4FFFThe brand, the hero's cape
Sky blue #3DA5FFThe world's sky
Cloud white #F4F8FFClouds, cards, type on cobalt
Hero black #16181DThe hero, type
Electric yellow #FFE01ASmall rewards and live badges only

The world. Out of the Screen: a stylised 3D world bursts out of a phone. Floating islands, a sky castle, a portal, all in one shared look with the game.

Mascot and wordmark. A one-eyed TV-head robot hero in a cobalt cape, fists on hips, over a blocky wordmark. The full mascot is the logo; the badge carries it at small sizes.

Type. Dela Gothic One for the big moments, Rubik for everything else.

What we left out. 8 of 10 studios show no outside proof, and none says "mobile" or shows what's live on the first screen. Nexora's site opens on the live event.

Nexora key art: the robot hero leaps out of a phone with a floating sky castle

The 10-second board, made for LinkedIn and X.

The world in motion: through the portal to the castle gate.

The robot hero's character sheet: front, side and back

The logo performance: the mascot lands and takes the pose.

A corner billboard where the hero bursts out of the building

A player on a train, the game world rising out of the phone

A cobalt varsity jacket with the Nexora mascot

A worn skate deck with the Nexora mascot

A vinyl figure of the robot hero on a desk

Poster: four worlds since launch, the fifth opens in February

Method

The category audit

We scored 10 funded mobile game studios on our startup homepage benchmark. They average 8.3 out of 24, far below other startups.

Each studio homepage was scored on 12 criteria, 0 to 2 each, at 1440 and 390 pixels wide, with six questions adapted for a game studio. The group averages 8.3 out of 24 against 14.1 for our wider benchmark, so read the comparison as a guide.

None shows what's live in its game right now, none says what the studio makes in five seconds at both widths, and only 3 show a game being played on the first screen. Those are the gaps Nexora's site is designed to close.

Homepage score out of 100 (12 criteria, 0 to 2 each): 10 funded mobile game studios, October 2026

Studio A58
Studio B42
Studio C38
Studio D38
Studio E33
Studio F33
Studio G33
Studio H25
Studio I25
Studio J21
Benchmark average, 100 startups59

Alterra Studio startup website benchmark 2026, six questions adapted for game studios. Studios are anonymised.

The offer

What we'd ship

For a real game studio, this is a Brand + Website Build.

Brand: Name check, mascot and wordmark, the 3D world and key art, palette and type
Website: A studio site that opens on what's live, for publishers, players and hires alike
Product: The live-ops console and the in-game event screens in the brand
Launch: Character films, the animated board, billboards, merch and the hiring campaign

After this

What's next

Build the studio site opening on the live event at 1440 and 390, and score it on the same benchmark.
Cut the mark small a pixel-tuned head for 16 px, where today's reads as a stopwatch.