Buyers compare AI products in seconds and most of them look the same. We make yours easy to understand and easy to trust before anyone books a demo.
02In short
We design and build brands, websites, product UI and launch films for funded AI startups. The work starts with what the product does for one buyer, then shows it in the product itself, with proof where doubt shows up. The senior designers you meet on the first call handle the strategy, design and build. A Brand + Website Build starts at $25k.
If one of these sounds like your team, the rest of this page is for you.
Our brand looks very beginner and AI-generated.
The interface is functional but overly complex and not intuitive.
Having poor UI/UX designs can be a startup killer.
We want to look modern, trustworthy and cutting-edge.
I've met plenty of people who talk the talk but fall short when it comes to delivering.
They spent a lot of time on research and proposals, and less time actioning.
Generated visuals and a template site make an AI product look interchangeable just as buyers start comparing. A clever demo video can't rescue a homepage that never says who the product is for.
A brand and website built around one buyer and one job, the product shown in real UI and motion, and the trust signals buyers look for before they talk to sales.
A Launch Sprint runs 2–4 weeks and a Brand + Website Build runs 4–10 weeks. At kickoff we date the plan back from your launch and agree it in writing.
A month of research and proposals before you see a design.
The plan is dated back from your launch at kickoff, and you see first directions in weeks two to three.
Round five of revisions, and the work still isn't right.
You sign off one direction before production starts, so revisions refine it. If the direction isn't right, you can stop there and owe nothing more.
iAgent's number is in its CEO's words. Then & Theory is our own brand, so its timeline comes from our project record.
See every client result“We hired Alterra for a launch video that generated us over 1.9M+ views across our socials. Super easy to work with and very experienced.”
Jamie, Chief Executive Officer, iAgentEach line links to the service in full, with the process and deliverables.
Guides on cost, platforms and launches, written by the team that does the work.
All insightsHow much a startup website costs in 2026: typical price ranges for SaaS and AI companies by provider type, what drives cost, and how to scope it properly.
What makes a SaaS or AI launch video work: a strong first-3-second hook, the product as the hero, sound-off design, channel cutdowns and a distribution plan.
What AI founders ask us before they start.
No. We work with funded tech, SaaS, AI and Web3 teams at a turning point: raising, launching, repositioning or outgrowing how they look.
We start with the job the product does for one buyer and say it in their words. Then we show it working, in real UI or motion, and put specific proof where buyers hesitate. Every key page ends with one next step.
Yes. The same team designs the brand, the website and the product UI, so the demo, the site and the app look like one company.
A Brand + Website Build usually runs four to ten weeks, depending on scope. Launch-critical work is planned backwards from the date you give us, and the plan is agreed in writing at kickoff.
Projects start at $10k. A Brand + Website Build starts at $25k, and a Design Partnership starts at $8k a month. Your exact price is fixed in a written scope before anything starts.
Pick a time on the calendar. Under a minute, start to finish.
Prefer email? [email protected]
Ryan HofmannFounder, leads every first call30 minutes, free, with the people who'd do the work. You leave with a recommended scope and price range, even if we're not the fit.
Book a call, get a price range
