Why the usual fix fails
Hiring a video freelancer, a web designer and a product designer separately means three briefs, three styles and you stitching it together the week of launch.
A launch gets one shot at attention. We make the launch film, the landing page and the product visuals as one piece, planned back from your date, so the moment you've worked months for doesn't go to waste.
Sound familiar?
If you've said one of these lately, the plan below is built for you.
- 01
We want to market our demo videos, but we have a one-person marketing team.
- 02
When the agencies or designers got busy with other projects, ours took the backseat.
- 03
It's a first-in-the-world product, and the website has to communicate that.
- 04
Kick-off was a little slower than we would've liked.
What you need
The same people write the hook, make the film, build the page it points to and design the product shots it shows, with the plan agreed back from your date.
The plan
Planned back from your date.
Direction is signed off before production, and the timeline is agreed in writing at kickoff.
- Week 1
Hook & storyboard
What you're announcing, who has to care and the first three seconds. Signed off before production.
- Weeks 2–3
Film & page
Motion and 3D production alongside the landing page and product visuals.
- Launch week
Cut-downs & go-live
Platform cuts, captions and the page live, ready for your date.
Usually the right fit
Book a call, get a price rangeLaunch Sprint · 2–4 weeks · from $10k
- Launch film & cut-downs
- Landing page
- Product visuals
- Planned back from your date
Not sure yet? The Brand & Website Diagnostic gives you a ranked plan in 5 working days for $3,000, credited against the project if you book within 30 days.
Done it before.
See every client result
A launch film that drove 260,000+ wallet connections, and the launch graphics around it, for Watt2Trade
- 260k+
- wallet connections
- 146k+
- impressions on X
- 1.8k+
- likes on X
“Alterra's motion design garnered us over 260k+ wallet connections, 146k+ impressions and 1.8k+ likes on X alone, ultimately proving instrumental in communicating our clients' utility.”
Van, Chief Marketing Officer, Watt2TradeLaunching & answers.
What founders ask us at this stage.
What if our launch date moves?
We plan backwards from your date and agree the plan in writing at kickoff. If the date moves, we re-plan with you; if it moves earlier, we tell you straight away what's realistic.
Do you guarantee views or sign-ups?
No one honest can. What we commit to is a film built around one clear job, delivered before your date, and a review afterwards of what it did. The OMNI film helped drive 260,000+ wallet connections; results depend on your audience and distribution.
Book a 30‑minute call.
Pick a time on the calendar. Under a minute, start to finish.
Prefer email? [email protected]
Ryan HofmannFounder, leads every first call30 minutes, free, with the people who'd do the work. You leave with a recommended scope and price range, even if we're not the fit.
Book a call, get a price range