Why the usual fix fails
Most sites are designed as a gallery of sections, not as an argument. A template looks finished but says nothing specific, and a design-only agency hands Figma to a developer who cuts the details that made it work.
Your site is where interest turns into a call or disappears. We design and build websites that make a complex product easy to understand, back it with proof, and make the next step obvious.
Sound familiar?
If one of these sounds like your team, read on.
- 01
We get traffic, but nobody books a demo.
- 02
We have to explain what we do on every single call.
- 03
The site still describes the product we had two pivots ago.
- 04
Every change needs a developer and a two-week wait.
- 05
The designer's Figma and the live site look nothing alike.
- 06
It looks nice, but it doesn't sell anything.
What you need
A website built like a sales conversation: it names the visitor's problem, shows why the usual fixes fail, proves you've solved it before and makes the next step easy. Then it's built by the same people who designed it.
- Design-only studios
The design looks right in Figma and loses its details in the build.
What we do insteadThe people who design it also build it in Framer, Webflow or Next.js, and review the build against the design.
- Large agencies
Senior people win the pitch, then junior people do the work.
What we do insteadThe people on your first call do the work, and they're named in your written scope.
Client proof.
Kaveree's first site was a Framer template that still carried placeholder content. We're rebuilding it in Astro around one position, an independent geotechnical partner for design-build teams. The site is in progress; the screens are from the build. Then & Theory is our own brand, live three days after the first commit.
See every client result
A website that turns a referral into a call, for a geotechnical engineering firm
- 5.0
- verified Clutch rating from Kaveree's CEO
“Alterra Studio's new ideas and fresh look are impressive.”
Our own history brand, from first commit to a live 50-product shop in three days
- 3 days
- from first commit to a live site
- 50
- products in the shop at launch
- 38
- reels analyzed by September 30, 2026
Who does the work.
At many agencies a senior person pitches and a junior designer delivers. Here the people on your first call do the work. Ryan leads the call, and the people below are named in your written scope and stay on it to handover.
- Ryan HofmannFounder & CEO
Leads your first call, strategy and client relationships.
- Max Van den BergProject Manager
Max runs project schedules, so milestones, feedback and handover land on the dates we agreed.
- Adrian DanilukUI/UX Designer
Adrian designs product interfaces and websites, from wireframes to the final UI.
What happens, week by week.
You see the work at every stage, and you sign off the direction before production starts.
- Week 1
Audit & strategy
We review your current site, competitors and funnel data, then map the buyer journey and the pages it needs.
Website auditSitemap & page goalsMessaging outline - Weeks 2–3
Wireframes & design
Structure first, then visual design. Every page is reviewed against one question: does it move the right visitor forward?
WireframesHomepage & key templatesResponsive design - Weeks 4–6
Build & launch
We build, connect the CMS and integrations, test on real devices and launch, with your team trained to edit it.
Live websiteCMS & integrationsHandover session
Typical engagement
Launch landing page
A sharp single page for a launch, campaign or new product.
- Messaging
- Design & build
- Booking or waitlist flow
- Analytics
Typical engagement
Full website
A complete rebuild around a clearer story and stronger conversion path.
- Strategy & sitemap
- All pages & templates
- CMS & blog
- SEO foundations
How we do it
How we work on it.
Story before pixels
We map your buyer's questions and objections first, then structure every page to answer them in order.
Proof everywhere
Results, logos, reviews and case studies are placed where doubt shows up, not buried on a testimonials page.
Designed and built by the same people
No handoff. The site ships the way it was designed, in Framer, Webflow or Next.js depending on what your team needs.
Ready to rank and be cited
Clean structure, fast pages, structured data and answer-first content, so search engines and AI assistants can understand and recommend you.
What can be included
Brand + Website Build from $25k, fixed price in a written scope. See all prices
Not sure what you need yet? The Brand & Website Diagnostic, $3,000 in 5 working days.
Website & answers.
What founders ask before hiring us for website design & development.
Do you build in Framer, Webflow or code?
All three. Framer is fastest for marketing teams that want to edit everything themselves, Webflow suits large CMS-heavy sites, and Next.js fits sites that need custom logic or tight integration with your product. We recommend one after the audit, based on who'll maintain it.
How long does a website take?
A focused landing page can launch in two to three weeks. A full marketing site usually takes four to eight weeks, depending on page count, content readiness and integrations.
Will our team be able to update the site?
Yes. We set up the CMS and reusable components so your team can publish pages, posts and case studies without a developer, and we walk them through it at handover.
Do you write the copy?
We shape the messaging and page structure with you, and write or refine the copy as part of the project. The best results come from combining your product knowledge with our sales structure.
Is SEO included?
Technical SEO foundations are: page structure, metadata, structured data, performance, sitemaps and answer-first content patterns. Ongoing content production is scoped separately.
Read before you decide.
Practical guides on brand, websites, product and launches, written by the team that does the work.
All insights- Websites7 min read
How much does a website cost for a SaaS or AI startup in 2026?
How much a startup website costs in 2026: typical price ranges for SaaS and AI companies by provider type, what drives cost, and how to scope it properly.
- Websites7 min read
Framer vs Webflow vs Next.js: which should your startup site use?
Framer vs Webflow vs Next.js for a startup website: an honest comparison of launch speed, editing, CMS, animation, SEO, integrations and cost of ownership.
Also from us
Other services, same people.
Book a 30‑minute call.
Pick a time on the calendar. Under a minute, start to finish.
Prefer email? [email protected]
Ryan HofmannFounder, leads every first call30 minutes, free, with the people who'd do the work. You leave with a recommended scope and price range, even if we're not the fit.
Book a call, get a price range