Know exactly what to fix before a rebuild. A ranked list in 5 working days.
A fixed-fee review of your website, brand and launch material by the senior team, with a ranked 90-day roadmap you can take to your board. The full fee comes off any project you book with us within 30 days.
Sound familiar?
If you're not ready to commit to a full project, one of these is probably why.
- 01
Something about our site is off, but we can't say what.
- 02
The board wants a plan before we spend on a rebrand.
- 03
Every agency quoted something different.
- 04
We're not sure if we need a brand, a website, or both.
- 05
We redesigned last year and demo requests went down.
Why a rebuild first often goes wrong.
Most teams rebuild because something feels off. Without a diagnosis, the new site can carry the same gap in a nicer layout.
- A new design on the same message
The site looks better and converts worse, because the gap was in the message, the proof or the next step.
What the Diagnostic doesWe review your message, proof and key pages against your buyers before anyone redesigns a page.
- A rebuild that loses search traffic
Old URLs and the pages that ranked disappear in the move, and traffic drops after launch.
What the Diagnostic doesWe review your analytics and key pages first, so any rebuild plan starts from what already works.
- Three quotes for three problems
Each agency guesses at a different problem, so the quotes can't be compared.
What the Diagnostic doesOne ranked list of fixes with scope and budget ranges that any team can quote against.
Five deliverables, one fixed fee.
You know something is costing you deals but not exactly what, or you need a plan your board or co-founder can approve.
- 01
Review of your website, brand, deck and launch material against your buyers and competitors
- 02
Messaging and positioning gaps, in your buyers' words
- 03
Conversion review of your key pages, with fixes ranked by impact
- 04
A written 90-day roadmap with scope and budget ranges
- 05
A 45-minute walkthrough call with the senior team
Five days, four steps.
- Day 1
Kickoff & access
A 30-minute kickoff on your buyers, goals and key date. You share analytics, deck and brand files.
- Days 2–3
Review
We review your website, brand, deck and launch material against your buyers and three competitors you name.
- Day 4
Findings & roadmap
We write up what's costing you trust and calls, ranked by impact, with a 90-day plan and budget ranges.
- Day 5
Walkthrough
45 minutes with the senior team to go through it. The document is yours, whoever you hire next.
Full brand identity in 4 weeks
“Super smooth experience working with Alterra, one of the most high quality design teams we've ever worked with.”
Adrien Chief Executive Officer, TICKIZ [$5M+ raised]Diagnostic & answers.
What founders ask before booking the diagnostic.
What does the Brand & Website Diagnostic cost?
$3,000, fixed. The full fee comes off any project you book with us within 30 days. If you don't go ahead, you keep the full write-up and roadmap.
What do you need from us?
A 30-minute kickoff, read access to analytics if you have it, your current deck and brand files, and the names of three competitors. That's it.
Is this just a sales pitch for a bigger project?
No. The roadmap is written so any team can act on it, including your own. You could use it to brief another studio or an in-house hire.
Who does the review?
The same senior designers and developers who would do the project. Nothing is handed to a junior or generated by a tool and sent as-is.