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Is your brand costing you deals?

12 questions across four areas that shape whether a visitor books a call: clarity, credibility, consistency and conversion. You'll get your score and the three fixes worth doing first.

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01Clarity

A stranger understands what you do within five seconds of landing on your homepage.

02Clarity

Your website speaks to one primary buyer, in the words they use to describe their problem.

03Clarity

Prospects understand why you're different before they get on a call.

04Credibility

Your brand looks as established as your funding, traction and team.

05Credibility

Specific client results (numbers, timelines, names) are visible on your homepage.

06Credibility

Your logos, reviews and case studies match the buyers you want more of.

07Consistency

Your website, deck, product and social all look like the same company.

08Consistency

Your team has brand guidelines and templates they actually use.

09Consistency

New pages and campaigns ship in days, without redesigning from scratch.

10Conversion

Every key page ends with one clear next step, like booking a call or starting a trial.

11Conversion

Your product is shown in motion or UI, not just described in text.

12Conversion

You know which pages and content bring in your qualified calls.

Answer every question to see your score.
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