15 guides · Written by the team

Straight answers for founders.

What a startup website really costs, which platform to build on, when to rebrand, how to brief an agency. Practical guides written by the team that does the work.

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Original researchHow funded AI and SaaS startups' websites score: 2026 benchmark100 homepages, 12 criteria. Average 14.1 of 24; 53% show no customer proof. →

Websites9 min readHow to redesign a website without losing SEOHow to redesign or migrate a startup website (Framer, Webflow, Astro, Next.js) without losing SEO: URL inventory, a 301 redirect map, launch checks and monitoring.Read the guide →Launches9 min readProduct launch creative checklist for SaaS and AI startupsA product launch creative checklist for SaaS and AI startups: every asset you need (film, cutdowns, landing page, share images, press kit), its spec and when to finish it.Read the guide →Brand8 min readIs your brand ready for a Series A? A pre-raise checklistIs your startup brand ready for a Series A? A pre-raise checklist across clarity, credibility, consistency and conversion, with research on first impressions and a timeline.Read the guide →Launches8 min readLaunch video specs for every platform (2026 reference)Launch video specs for YouTube, Shorts, Instagram Reels, TikTok, LinkedIn and X in 2026: aspect ratios, resolutions, length and file limits from each platform's docs.Read the guide →Hiring design9 min readHow to choose a design agency: a checklist for startupsHow to choose a design agency for a funded startup: a checklist of questions to ask, good and bad answers, how to check reviews, and what the contract must say.Read the guide →Brand8 min readHow much does a startup rebrand cost in 2026?What a startup rebrand costs in 2026: Clutch market data, what drives the price, the costs founders forget (trademarks, rollout, SEO) and how to scope it.Read the guide →Launches8 min readHow much does a launch video cost for a SaaS or AI startup?What a SaaS or AI launch video costs in 2026: Clutch market data, the drivers that move the price (length, 3D, cutdowns), hidden costs and real results.Read the guide →Hiring design8 min readHow much does a design retainer cost? Subscription, partner or hireWhat a monthly design retainer costs in 2026, from Clutch market data, compared with a design subscription and the full cost of hiring a designer (BLS data).Read the guide →Brand7 min readWhen should a startup rebrand? 7 signals (and 3 bad reasons)When should a startup rebrand? Seven clear signals your brand is holding the company back, three bad reasons, and how to do it without losing momentum.Read the guide →Launches7 min readWhat makes a SaaS or AI launch video actually work?What makes a SaaS or AI launch video work: a strong first-3-second hook, the product as the hero, sound-off design, channel cutdowns and a distribution plan.Read the guide →Hiring design7 min readWhat is a design partner, and when does a startup need one?What is a design partner? How an ongoing senior design team differs from a project agency, a design subscription or a hire, and when a startup needs one.Read the guide →Hiring design7 min readHow to brief a design agency (with a template you can copy)How to brief a design agency: why business context beats a deliverables list, what to include, common mistakes, and a copyable design brief template.Read the guide →Websites7 min readHow much does a website cost for a SaaS or AI startup in 2026?How much a startup website costs in 2026: typical price ranges for SaaS and AI companies by provider type, what drives cost, and how to scope it properly.Read the guide →Websites7 min readFramer vs Webflow vs Next.js: which should your startup site use?Framer vs Webflow vs Next.js for a startup website: an honest comparison of launch speed, editing, CMS, animation, SEO, integrations and cost of ownership.Read the guide →Hiring design7 min readDesign agency vs freelancer vs in-house: what should a startup choose?Design agency vs freelancer vs in-house designer for a funded startup: costs, speed, hidden coordination costs and a decision guide by stage.Read the guide →

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