Hello Monster
Overiew
We partnered with Hello Monster to create a bold visual foundation for their Web3 brand—one that feels imaginative, accessible, and future-proof. Core Identity System We crafted a flexible logo and visual language that captures the spirit of play, curiosity, and tech-native creativity—central to Hello Monster’s voice in the Web3 space. Design Language & Assets From color palette and type systems to iconography and layout rules, the brand system was built for scalability across platforms, screens, and token-driven products. Brand Guidelines We delivered a comprehensive brand guide outlining use cases, tone of voice, and application rules—ensuring consistency as Hello Monster grows its ecosystem. Web3-Ready Aesthetic The final identity bridges community-first culture with a professional edge, helping Hello Monster stand out in an increasingly noisy Web3 landscape.
Results
The new brand identity gave Hello Monster a strong foundation to launch and grow within the Web3 space. Early outcomes include: Clearer visual consistency across their site, socials, and pitch materials Positive reception from early community members and partners A scalable system that now supports token drops, event assets, and platform UI Streamlined onboarding for collaborators using the brand guidelines The rebrand helped Hello Monster move from concept to ecosystem—equipped with a visual language ready for growth, collaboration, and creative expansion.
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